# Do long-life customers pay more in pay-what-you-want pricing? Evidence from live streaming

> Research article (Journal of Business Research, 2022) · cited 36× · AI/ML

**Wikidata**: [openalex:W4207046844](https://www.wikidata.org/wiki/openalex:W4207046844)  
**Source**: https://4ort.xyz/entity/do-long-life-customers-pay-more-in-pay-what-you-want-pricing-evidence-from-live-streaming