# Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness

> Research article (Journal of the Academy of Marketing Science, 2017) · cited 104× · AI/ML

**Wikidata**: [openalex:W2685895353](https://www.wikidata.org/wiki/openalex:W2685895353)  
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