# Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences the Cost–Benefit Heuristic in Goal Pursuit

> Research article (Journal of Marketing Research, 2016) · cited 38× · AI/ML

**Wikidata**: [openalex:W2530500807](https://www.wikidata.org/wiki/openalex:W2530500807)  
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