# Do chatbots establish “humanness” in the customer purchase journey? An investigation through explanatory sequential design

> Research article (Psychology and Marketing, 2023) · cited 68× · AI/ML

**Wikidata**: [openalex:W4386048833](https://www.wikidata.org/wiki/openalex:W4386048833)  
**Source**: https://4ort.xyz/entity/do-chatbots-establish-humanness-in-the-customer-purchase-journey-an-investigation-through-explanatory-sequential-design