# Do brand warmth and brand competence add value to consumers? A stereotyping perspective

> Research article (Journal of Business Research, 2020) · cited 126× · AI/ML

**Wikidata**: [openalex:W3042765866](https://www.wikidata.org/wiki/openalex:W3042765866)  
**Source**: https://4ort.xyz/entity/do-brand-warmth-and-brand-competence-add-value-to-consumers-a-stereotyping-perspective