# Do aspirational role models inspire or backfire? Perceived similarity mediates the effect of role models on minority students’ college choices

> Research article (Journal of Marketing for HIGHER EDUCATION, 2020) · cited 18× · AI/ML

**Wikidata**: [openalex:W3006660590](https://www.wikidata.org/wiki/openalex:W3006660590)  
**Source**: https://4ort.xyz/entity/do-aspirational-role-models-inspire-or-backfire-perceived-similarity-mediates-the-effect-of-role-models-on-minority-stud