# Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?

> Research article (International Journal of Advertising, 2016) · cited 28× · AI/ML

**Wikidata**: [openalex:W2498585143](https://www.wikidata.org/wiki/openalex:W2498585143)  
**Source**: https://4ort.xyz/entity/do-adhocracy-and-market-cultures-facilitate-firm-wide-integrated-marketing-communication-imc