# Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies

> Research article (Psychology and Marketing, 2022) · cited 70× · AI/ML

**Wikidata**: [openalex:W4281484970](https://www.wikidata.org/wiki/openalex:W4281484970)  
**Source**: https://4ort.xyz/entity/disrupting-marketing-realities-a-research-agenda-for-investigating-the-psychological-mechanisms-of-nextgeneration-experi