# Display advertising: the role of context and advertising appeals from a resistance perspective

> Research article (Journal of Research in Interactive Marketing, 2023) · cited 16× · AI/ML

**Wikidata**: [openalex:W4362552313](https://www.wikidata.org/wiki/openalex:W4362552313)  
**Source**: https://4ort.xyz/entity/display-advertising-the-role-of-context-and-advertising-appeals-from-a-resistance-perspective