# Disentangling utilitarian and hedonic consumption behavior in online shopping: An expectation disconfirmation perspective

> Research article (Information & Management, 2019) · cited 187× · AI/ML

**Wikidata**: [openalex:W2970622280](https://www.wikidata.org/wiki/openalex:W2970622280)  
**Source**: https://4ort.xyz/entity/disentangling-utilitarian-and-hedonic-consumption-behavior-in-online-shopping-an-expectation-disconfirmation-perspective