# Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity

> Research article (Journal of the Academy of Marketing Science, 2020) · cited 145× · AI/ML

**Wikidata**: [openalex:W3046781422](https://www.wikidata.org/wiki/openalex:W3046781422)  
**Source**: https://4ort.xyz/entity/disentangling-the-meanings-of-brand-authenticity-the-entity-referent-correspondence-framework-of-authenticity