# Disentangling consumers’ negative reactions to impulse buying in the context of in-app purchase: Insights from the affect-behavior-cognition model

> Research article (Electronic Commerce Research and Applications, 2023) · cited 19× · AI/ML

**Wikidata**: [openalex:W4388011699](https://www.wikidata.org/wiki/openalex:W4388011699)  
**Source**: https://4ort.xyz/entity/disentangling-consumers-negative-reactions-to-impulse-buying-in-the-context-of-in-app-purchase-insights-from-the-affect-