# Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

> Research article (Journal of the Academy of Marketing Science, 2015) · cited 1,953× · AI/ML

**Wikidata**: [openalex:W2173765169](https://www.wikidata.org/wiki/openalex:W2173765169)  
**Source**: https://4ort.xyz/entity/discriminant-validity-testing-in-marketing-an-analysis-causes-for-concern-and-proposed-remedies