# Discriminant validity assessment in marketing research

> Research article (International Journal of Market Research, 2018) · cited 15× · AI/ML

**Wikidata**: [openalex:W2924429932](https://www.wikidata.org/wiki/openalex:W2924429932)  
**Source**: https://4ort.xyz/entity/discriminant-validity-assessment-in-marketing-research