# Discovering prominent themes of the application of eye tracking technology in marketing research

> Research article (Cuadernos de Gestión, 2022) · cited 18× · AI/ML

**Wikidata**: [openalex:W4210990105](https://www.wikidata.org/wiki/openalex:W4210990105)  
**Source**: https://4ort.xyz/entity/discovering-prominent-themes-of-the-application-of-eye-tracking-technology-in-marketing-research