# Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach

> Research article (International Journal of Advertising, 2015) · cited 104× · AI/ML

**Wikidata**: [openalex:W2147011219](https://www.wikidata.org/wiki/openalex:W2147011219)  
**Source**: https://4ort.xyz/entity/discovering-prominent-themes-in-integrated-marketing-communication-research-from-1991-to-2012-a-co-word-analytic-approac