# Discovering online Chinese consumers’ impulse buying in live streaming by the theory of planned behavior

> Research article (Journal of Economic Analysis, 2023) · cited 11× · AI/ML

**Wikidata**: [openalex:W4385982496](https://www.wikidata.org/wiki/openalex:W4385982496)  
**Source**: https://4ort.xyz/entity/discovering-online-chinese-consumers-impulse-buying-in-live-streaming-by-the-theory-of-planned-behavior