# Discovering heterogeneous consumer groups from sales transaction data

> Research article (European Journal of Operational Research, 2019) · cited 14× · AI/ML

**Wikidata**: [openalex:W2961298359](https://www.wikidata.org/wiki/openalex:W2961298359)  
**Source**: https://4ort.xyz/entity/discovering-heterogeneous-consumer-groups-from-sales-transaction-data