# Discordant vs. Harmonious Selves: The Effects of Identity Conflict and Enhancement on Sales Performance in Employee–Customer Interactions

> Research article (Academy of Management Journal, 2016) · cited 74× · AI/ML

**Wikidata**: [openalex:W2528870007](https://www.wikidata.org/wiki/openalex:W2528870007)  
**Source**: https://4ort.xyz/entity/discordant-vs-harmonious-selves-the-effects-of-identity-conflict-and-enhancement-on-sales-performance-in-employeecustome