# Direct Heterogeneous Causal Learning for Resource Allocation Problems in Marketing

> Research article (Proceedings of the AAAI Conference on Artificial Intelligence, 2023) · cited 16× · AI/ML

**Wikidata**: [openalex:W4382239939](https://www.wikidata.org/wiki/openalex:W4382239939)  
**Source**: https://4ort.xyz/entity/direct-heterogeneous-causal-learning-for-resource-allocation-problems-in-marketing
