# Digitalization-enabled evolution of customer value creation: An executive view in financial services

> Research article (Journal of Business Research, 2022) · cited 60× · AI/ML

**Wikidata**: [openalex:W4225436154](https://www.wikidata.org/wiki/openalex:W4225436154)  
**Source**: https://4ort.xyz/entity/digitalization-enabled-evolution-of-customer-value-creation-an-executive-view-in-financial-services