# Digital transformation of organization using AI-CRM: From microfoundational perspective with leadership support

> Research article (Journal of Business Research, 2022) · cited 112× · AI/ML

**Wikidata**: [openalex:W4291270656](https://www.wikidata.org/wiki/openalex:W4291270656)  
**Source**: https://4ort.xyz/entity/digital-transformation-of-organization-using-ai-crm-from-microfoundational-perspective-with-leadership-support