# Digital Transformation and Value Creation: Sea Change Ahead

> Research article (NIM Marketing Intelligence Review, 2017) · cited 147× · AI/ML

**Wikidata**: [openalex:W2608324018](https://www.wikidata.org/wiki/openalex:W2608324018)  
**Source**: https://4ort.xyz/entity/digital-transformation-and-value-creation-sea-change-ahead