# Digital transformation and marketing: a systematic and thematic literature review

> Research article (Italian Journal of Marketing, 2023) · cited 42× · AI/ML

**Wikidata**: [openalex:W4324374923](https://www.wikidata.org/wiki/openalex:W4324374923)  
**Source**: https://4ort.xyz/entity/digital-transformation-and-marketing-a-systematic-and-thematic-literature-review