# Digital Transformation 4.0: Integration of Artificial Intelligence & Metaverse in Marketing

> Research article (Eduzone International peer reviewed/refereed academic multidisciplinary journal, 2023) · cited 48× · AI/ML

**Wikidata**: [openalex:W4385795484](https://www.wikidata.org/wiki/openalex:W4385795484)  
**Source**: https://4ort.xyz/entity/digital-transformation-4-0-integration-of-artificial-intelligence-amp-metaverse-in-marketing