# Digital tools and smart technologies in marketing: a thematic evolution

> Research article (International Marketing Review, 2021) · cited 46× · AI/ML

**Wikidata**: [openalex:W4200233262](https://www.wikidata.org/wiki/openalex:W4200233262)  
**Source**: https://4ort.xyz/entity/digital-tools-and-smart-technologies-in-marketing-a-thematic-evolution