# Digital, Social Media, and Mobile Marketing in industrial buying: Still in need of customer segmentation? Empirical evidence from Poland and Germany

> Research article (Industrial Marketing Management, 2018) · cited 98× · AI/ML

**Wikidata**: [openalex:W2792859428](https://www.wikidata.org/wiki/openalex:W2792859428)  
**Source**: https://4ort.xyz/entity/digital-social-media-and-mobile-marketing-in-industrial-buying-still-in-need-of-customer-segmentation-empirical-evidence