# Digital orientation: Conceptualization and operationalization of a new strategic orientation

> Research article (European Management Journal, 2020) · cited 308× · AI/ML

**Wikidata**: [openalex:W3097540052](https://www.wikidata.org/wiki/openalex:W3097540052)  
**Source**: https://4ort.xyz/entity/digital-orientation-conceptualization-and-operationalization-of-a-new-strategic-orientation