# Digital Marketing Institute
**Wikidata**: [Q123615630](https://www.wikidata.org/wiki/Q123615630)  
**Source**: https://4ort.xyz/entity/digital-marketing-institute

## Summary
The Digital Marketing Institute is a Japanese research organization and study group established on April 1, 1999. Also known as the Web Advertising Research Institute (Web広告研究会), it operates under the Japan Advertisers Association to conduct specialized research and investigation into digital marketing practices.

## Key Facts
*   **Formal Name (Japanese):** デジタルマーケティング研究機構 (Digital Marketing Institute) and Web広告研究会.
*   **Inception Date:** April 1, 1999.
*   **Location:** Japan.
*   **Parent Organization:** Japan Advertisers Association.
*   **Classification:** Defined as a study group, organization, and research institute.
*   **Website:** https://dmi.jaa.or.jp/ (Primary language: Japanese).
*   **Twitter Handle:** @wab_secretariat (Active since June 2010).
*   **Facebook Handle:** dmijaadmi.
*   **YouTube Channel:** Digital Marketing Institute (Handle: @digitalmarketinginstitute8861).
*   **YouTube Channel ID:** UCqU-7SeaMnkqxAJFY4wW8-w.
*   **YouTube Statistics (as of Dec 3, 2023):** 118,945 total views; 16 videos; 23 subscribers.
*   **YouTube Start Date:** June 18, 2012.

## FAQs
### Q: What is the organizational structure of the Digital Marketing Institute?
The institute functions as a study group and research organization located in Japan. It operates as a subordinate body (study group) of the Japan Advertisers Association, serving as the industry's dedicated entity for investigating digital marketing trends.

### Q: When was the Digital Marketing Institute founded and when did it expand to social media?
The organization was founded on April 1, 1999. It established a presence on Twitter in June 2010 and launched its YouTube channel on June 18, 2012.

### Q: What type of content does the Digital Marketing Institute produce?
As a research institute, its primary purpose is to generate new knowledge through systematic investigation and conduct research. Unlike commercial entities, it focuses on study and inquiry rather than profit, aligned with the definition of a research institute which exists specifically for investigation.

## Why It Matters
The Digital Marketing Institute represents a critical infrastructure for the advertising industry in Japan. By operating under the Japan Advertisers Association, it provides a dedicated engine for discovery regarding digital marketing trends, free from the commercial pressures that might bias corporate research. It serves as a specialized body that distinguishes itself from general think tanks by focusing on fundamental inquiry and study within the digital advertising discipline. Its longevity—spanning from 1999 to the present—highlights its sustained relevance in an industry characterized by rapid technological change.

## Notable For
*   **Institutional Affiliation:** Functioning as the research arm of the Japan Advertisers Association.
*   **Longevity:** Operating continuously since 1999, pre-dating the modern social media era.
*   **Digital Reach:** Accumulating over 118,000 views on its YouTube channel despite a modest subscriber count, indicating high engagement with its research content.
*   **Nomenclature:** Utilizing both "Digital Marketing Institute" and the alias "Web Advertising Research Institute" (Web広告研究会).

## Body

### Organizational Profile and Affiliation
The Digital Marketing Institute is an entity classified simultaneously as a study group, an organization, and a research institute. It is geographically based in Japan and operates as a specialized unit within the larger framework of the **Japan Advertisers Association**. This relationship positions the institute as a central knowledge hub for advertisers in the Japanese market. It was officially established on April 1, 1999, reflecting a long-term commitment to the study of digital markets.

### Online Presence and Digital Footprint
The institute maintains a multilingual (Japanese) web presence at **dmi.jaa.or.jp**. Its social media footprint illustrates a history of early adoption and sustained activity:
*   **Twitter:** The account **@wab_secretariat** has been active since June 2010.
*   **Facebook:** The institute maintains a presence under the handle **dmijaadmi**.
*   **YouTube:** The channel, titled "デジタルマーケティング研究機構Digital Marketing Institute," was created on June 18, 2012. As of December 3, 2023, the channel hosted 16 videos and had garnered 118,945 total views with 23 subscribers. The channel ID is **UCqU-7SeaMnkqxAJFY4wW8-w**.

### Role as a Research Institute
Functionally, the Digital Marketing Institute adheres to the definition of a research institute: an organization whose primary purpose is to conduct research and generate new knowledge through systematic investigation. Unlike a university, which balances teaching and research, or a corporation, which pursues research for commercial ends, this entity exists purely for inquiry. It is distinguished from "think tanks" (which often focus on policy) by its focus on practical study within the advertising discipline. This classification aligns with library cataloging systems such as the Library of Congress (authority ID sh85113043) and Dewey Decimal Classification (001.406).

## References

1. YouTube API