# Digital Marketing Communication from the Perspective of Individual Consumers: A Cross-Country Comparison

> Research article (Entrepreneurial Business and Economics Review, 2019) · cited 29× · AI/ML

**Wikidata**: [openalex:W2987722710](https://www.wikidata.org/wiki/openalex:W2987722710)  
**Source**: https://4ort.xyz/entity/digital-marketing-communication-from-the-perspective-of-individual-consumers-a-cross-country-comparison