# Digital marketing capability: the mystery of business capabilities

> Research article (Marketing Intelligence & Planning, 2022) · cited 70× · AI/ML

**Wikidata**: [openalex:W4221065605](https://www.wikidata.org/wiki/openalex:W4221065605)  
**Source**: https://4ort.xyz/entity/digital-marketing-capability-the-mystery-of-business-capabilities