# Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective

> Research article (Journal of Retailing and Consumer Services, 2024) · cited 91× · AI/ML

**Wikidata**: [openalex:W4395661176](https://www.wikidata.org/wiki/openalex:W4395661176)  
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