# Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey

> Research article (Industrial Marketing Management, 2022) · cited 143× · AI/ML

**Wikidata**: [openalex:W4283732378](https://www.wikidata.org/wiki/openalex:W4283732378)  
**Source**: https://4ort.xyz/entity/digital-content-marketing-in-business-markets-activities-consequences-and-contingencies-along-the-customer-journey