# Differential effects of firm generated content on consumer digital engagement and firm performance: An outside-in perspective

> Research article (Industrial Marketing Management, 2021) · cited 68× · AI/ML

**Wikidata**: [openalex:W3184629371](https://www.wikidata.org/wiki/openalex:W3184629371)  
**Source**: https://4ort.xyz/entity/differential-effects-of-firm-generated-content-on-consumer-digital-engagement-and-firm-performance-an-outside-in-perspec