# Differences in horizontally individualist and vertically collectivist consumers' environmental behaviour: a regulatory focus perspective

> Research article (International Journal of Business and Emerging Markets, 2019) · cited 15× · AI/ML

**Wikidata**: [openalex:W3129001410](https://www.wikidata.org/wiki/openalex:W3129001410)  
**Source**: https://4ort.xyz/entity/differences-in-horizontally-individualist-and-vertically-collectivist-consumers-environmental-behaviour-a-regulatory-foc