# Did You Notice the Ads? Examining the Influence of Telepresence and User Control on the Effectiveness of Embedded Billboard Ads in a VR Racing Game

> Research article (Journal of Interactive Advertising, 2020) · cited 31× · AI/ML

**Wikidata**: [openalex:W3095021976](https://www.wikidata.org/wiki/openalex:W3095021976)  
**Source**: https://4ort.xyz/entity/did-you-notice-the-ads-examining-the-influence-of-telepresence-and-user-control-on-the-effectiveness-of-embedded-billboa