# Did clickbait crack the code on virality?

> Research article (Journal of the Academy of Marketing Science, 2022) · cited 33× · AI/ML

**Wikidata**: [openalex:W4213014772](https://www.wikidata.org/wiki/openalex:W4213014772)  
**Source**: https://4ort.xyz/entity/did-clickbait-crack-the-code-on-virality