# Development of a brand community engagement model: a service-dominant logic perspective

> Research article (Journal of Consumer Marketing, 2022) · cited 11× · AI/ML

**Wikidata**: [openalex:W4210253105](https://www.wikidata.org/wiki/openalex:W4210253105)  
**Source**: https://4ort.xyz/entity/development-of-a-brand-community-engagement-model-a-service-dominant-logic-perspective