# Development and initial validation of a theory of planned behavior questionnaire: Assessment of purchase intentions towards products associated with CRM campaigns

> Research article (Cogent Business & Management, 2023) · cited 19× · AI/ML

**Wikidata**: [openalex:W4383343618](https://www.wikidata.org/wiki/openalex:W4383343618)  
**Source**: https://4ort.xyz/entity/development-and-initial-validation-of-a-theory-of-planned-behavior-questionnaire-assessment-of-purchase-intentions-towar