# Developing sustainable business experimentation capability – A case study

> Research article (Journal of Cleaner Production, 2016) · cited 233× · AI/ML

**Wikidata**: [openalex:W2546978578](https://www.wikidata.org/wiki/openalex:W2546978578)  
**Source**: https://4ort.xyz/entity/developing-sustainable-business-experimentation-capability-a-case-study