# Developing brand advocacy through brand activities on Facebook

> Research article (Journal of Consumer Marketing, 2021) · cited 48× · AI/ML

**Wikidata**: [openalex:W3156532055](https://www.wikidata.org/wiki/openalex:W3156532055)  
**Source**: https://4ort.xyz/entity/developing-brand-advocacy-through-brand-activities-on-facebook