# Developing and leveraging platforms in a traditional industry: An orchestration and co-creation perspective

> Research article (Industrial Marketing Management, 2020) · cited 72× · AI/ML

**Wikidata**: [openalex:W3099498504](https://www.wikidata.org/wiki/openalex:W3099498504)  
**Source**: https://4ort.xyz/entity/developing-and-leveraging-platforms-in-a-traditional-industry-an-orchestration-and-co-creation-perspective