# Developing a brand personality framework in the context of outdoor small-scale sport events

> Research article (Journal of Convention & Event Tourism, 2022) · cited 14× · AI/ML

**Wikidata**: [openalex:W4311916264](https://www.wikidata.org/wiki/openalex:W4311916264)  
**Source**: https://4ort.xyz/entity/developing-a-brand-personality-framework-in-the-context-of-outdoor-small-scale-sport-events