# Determinants of online brand communities’ and millennials’ characteristics: A social influence perspective

> Research article (Psychology and Marketing, 2021) · cited 69× · AI/ML

**Wikidata**: [openalex:W3134109189](https://www.wikidata.org/wiki/openalex:W3134109189)  
**Source**: https://4ort.xyz/entity/determinants-of-online-brand-communities-and-millennials-characteristics-a-social-influence-perspective