# Determinants of Generative AI in Promoting Green Purchasing Behavior: A Hybrid Partial Least Squares–Artificial Neural Network Approach

> Research article (Business Strategy and the Environment, 2025) · cited 32× · AI/ML

**Wikidata**: [openalex:W4407365391](https://www.wikidata.org/wiki/openalex:W4407365391)  
**Source**: https://4ort.xyz/entity/determinants-of-generative-ai-in-promoting-green-purchasing-behavior-a-hybrid-partial-least-squaresartificial-neural-net