# Determinants of Fan Engagement in Social Media-Based Brand Communities: A Brand Relationship Quality Perspective

> Research article (Sustainability, 2021) · cited 13× · AI/ML

**Wikidata**: [openalex:W3166253699](https://www.wikidata.org/wiki/openalex:W3166253699)  
**Source**: https://4ort.xyz/entity/determinants-of-fan-engagement-in-social-media-based-brand-communities-a-brand-relationship-quality-perspective