# Determinants of content marketing effectiveness: Conceptual framework and empirical findings from a managerial perspective

> Research article (PLoS ONE, 2021) · cited 59× · AI/ML

**Wikidata**: [openalex:W3148091074](https://www.wikidata.org/wiki/openalex:W3148091074)  
**Source**: https://4ort.xyz/entity/determinants-of-content-marketing-effectiveness-conceptual-framework-and-empirical-findings-from-a-managerial-perspectiv