# Determinants of assessing the quality of advertising services - The perspective of enterprises active and inactive in advertising

> Research article (Journal of Business Research, 2017) · cited 15× · AI/ML

**Wikidata**: [openalex:W2777976449](https://www.wikidata.org/wiki/openalex:W2777976449)  
**Source**: https://4ort.xyz/entity/determinants-of-assessing-the-quality-of-advertising-services-the-perspective-of-enterprises-active-and-inactive-in-adve