# Determinants of AI Image Generator Adoption Among Marketing Agencies: The Mediating Effects of Perceived Usefulness

> Research article (2024 IEEE 3rd International Conference on Robotics, Automation, Artificial-Intelligence and Internet-of-Things (RAAICON), 2024) · cited 16× · AI/ML

**Wikidata**: [openalex:W4408793030](https://www.wikidata.org/wiki/openalex:W4408793030)  
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