# Detailed Investigation of Influence of Machine learning (ML) and Big Data on Digital Transformation in Marketing

> Research article (2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE), 2022) · cited 13× · AI/ML

**Wikidata**: [openalex:W4285815729](https://www.wikidata.org/wiki/openalex:W4285815729)  
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